Keep Them Wild

The brief was to create a typography-led design solution on motion piece for a cause of your choice. I chose to protest against using animals to perform, focusing visually on themes of a tiger in a circus, a nod to 2022 being the Year of the Tiger, as well as the motion pice I created being displayed in Piccadilly Circus, playing on the place name. You can find a link to the motion piece in the Motion Tab.

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A campaign video would play on the Piccadilly Circus screen, with an interactive element where the public can submit photos to be shown on the screen by visiting the campaign's website and sharing the hashtag, promoting th cause online and creating a virtual protest.

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Watch the motion piece: https://vimeo.com/767888642 and https://vimeo.com/763395041